BBA-104 Introduction to Psychology is an introductory course offered in BA-Business Administration(BBA- Hons) from University of The Punjab (PU). This course is compulsory for BBA Hons students of Punjab University in 2nd and next semester. Course Outline, Study Material including Handouts, Multimedia PowerPoint Slides and recommended books will be shared here. Its is 3CR course with following course outline. Its me Habib Ullah Qamar and I have created this page is made for my Students of Govt. college of Commerce Gurjanwala to share course material with them.
Course objectives(BBA104)
At the end of the course; you should be able to:
- Explain and use basic terminologies of psychology.
- Describe and identify the various applications of the discipline as well as its scientific nature.
- Identify situations where psychological intervention may be required.
- Choose areas of their interest for higher academic qualification in future.
- Gain insight into human behavior and into ones own personality or personal relationships.
BBA-104 Introduction to Psychology Course Outline
- Types and Goals of Psychology | Lecture 2
- History of Psychology | Lecture 3
- Psychology school of thoughts | Lecture 4
- What are Research Methods in Psychology | Lecture 5
- What is Sensation in Psychology | Lecture # 06
- What is Perception in Psychology | Lecture 7
- The biological basis of behavior | Lecture No 8
- Factors of Perception | Lecture-9
- Spatial Perception Factors, Types | Lecture 10
- Man studies himself | Lecture 11
- Auditory Perception in Psychology Lecture 12
- Attention in Psychology | Lecture 13
- Personality in Psychology , Types, Dimensions & Approaches |Lecture 15
- Psychometric or Trait Approaches to Personality Lecture 16
- Learning in psychology | Lecture No 17
- The development of behavior
- Clinical approaches to a personality
- Psychometric approaches to personality
- Defining and measuring learning and retention
- The management of learning and retention
- Knowing the world
- Observation and action
- Thinking and deciding
- Motivation and drive
- Emotion
- Reactions to frustration
- Mental health and therapy
- The individual and the group
- Communication and persuasion
BBA-104 Introduction to Psychology Recommended Books
Click image to Download Psychology by David G. Myers in PDF
2. Process of Psychology and Applied Psychology by Prof. Zarin Bukhari.
BBA-104 Introduction to Psychology Lecture 1 Slides
Business administration is administration of a business. It includes all aspects of overseeing and supervising business operations, as well as related fields which include accounting, finance, project management and marketing.
The administration of a business includes the performance or management of business operations and decision making, as well as the efficient organization of people and other resources, to direct activities towards common goals and objectives. synonyms: study of the mind, science of the mind, science of the personality, study of the mental processes
BBA-104 Introduction to Psychology Lecture 2 Slides
In this lecture we start with core definition of Psychology. we will discuss its goals and why Psychology is a science. The goals of psychology are
•To understand the nature and mechanisms of behavior and mental processes •To develop an understanding of the relationship between behavior and mental processes •To apply this understanding to real life situations and, on the basis of this understanding, predict for the future •To employ the scientific approach for developing this understanding
BBA-104 Introduction to Psychology Lecture 3 Slides
In this lecturer we discussed about History of Psychology. We learned that history of Psychology is very short. It was started long back. Throughout some twelve or so decades, psychology has led an active life, developing gradually into a true science. As part of evolution, it has produced a number of conceptual models, approaches, theories, interrelated ideas and concepts used to explain phenomena, that has guided the work being carried out. Earlier views of the philosophies and concepts were important because they gave the outline with the help of which modern ideas were developed and further formulated. “Psychology has a long past, but only a short history.”(Hermann Ebbinghaus, 1908).
Wilhelm Wundt set the foundations of modern psychology in 1879, by establishing the first psychology laboratory in Leipzig, Germany.
BBA-104 Introduction to Psychology Lecture 4 Slides
•Wilhelm Wundt, in Germany, established the foundations of modern psychology in 1879. He wanted to study, experimentally, the conscious experience of individuals. As discussed earlier, the different schools of thought gradually emerged after psychology took this scientific turn. These schools were basically different ways of observation, description, understanding, and prediction of psychological phenomena; in the present context, mental processes and behavior.
Lecture 5 – Chapter No 2 – Psychology Research Method
•is conducted to obtain factual information about human behavior and mental processes to find out the underlying cause and effect relationship. •Types of Research •Pure Research : focuses a certain problem to look into its causes and effects.
•Applied Research : looks into practical problems in life –and uses scientific methods of observation under controlled condition –collect data find cause and effect relationship through statistical analysis –Suggests to bring required change in certain behavior –Re-examine the after effect of that change.
•Select a problem and name a project •Study related researchers on same project •Formulate a hypothesis •Collects data with different research methods under controlled conditions •Conclude meaningful facts •Check validity and reliability •
Lecture 6 – Chapter No 2 – Psychology Research Method – Experimental, Interview and Survey methods
Experimentation/Experimental model :
•A fundamental method in the study of every science like physics, chemistry and biology. •Psychology achieved status of science due to objective observation and experimentation. •Experimented on color vision, hearing and brain function •Started Gastav Fechner •William James founded a lab in 1875
Survey method
•Suitable in little time and little space and unable to conduct experiment on many people in the lab •Often used to find the interests and attitudes of the people •Social psychology is used to find the social problems e.g Why divorce rate is getting higher? Why violence in students are increasing? •Industrial psychology use it to know the need and taste of people about any product and industry.
Lecture 6 – Chapter No 4 – Sensations and Perception
Sensory process :
•What are senses? •A sense is a physiological capacity of organisms that provides data for perception. •How many senses do we have? •Hearing, seeing, tasting, smelling and touching •Related organs are ear, eye, tongue, nose, skin
•How do we feel temperature, pressure, and pain? –Skins sensations •How do we perceive movement and balance? By Ear •Sensation is a cognitive process by which an organism respond to an stimulus (a thing or event that evokes a specific functional reaction in an organ or tissue…محرک) . Sensation is an animal’s, including humans’, detection of external or internal stimulation. Sensation noun (FEELING) the ability to feel something physically, especially by any our five senses.
Lecture 8 – Chapter No 4 – Factors of Perception
•Subjective factors –As we mentions the person is subject hence his/her own self internal and psychological states that help him/her to perceive •Objectivefactors –are found in the physical environment knows as stimuli. Strong stimuli become forceful to stimulate a subject to perceive. •Social factors –Related to need and interest of group of society in which he belongs. Man is social animal, he can not led his life alone. •
Lecture 9 – Chapter No 4 – Types of Perception
•Object / Form Perception •Depth and space perception •Perception of movement •Perception of time
